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Esti Merch /

Esti Merch
Stock Imagery
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Let’s talk melasma 👇
Fall is the time when summer damage starts to show...and melasma is one of the most common skin concerns your clients are dealing with right now.

What to know:
→ Melasma = hormonally triggered pigmentation
→ It

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Feeling behind on content right now?
You’re not alone...and you’re not doing anything wrong!

October is busy. Your clients are booking.
And sometimes, social media just… doesn’t happen.

Here’s your reminder that showi

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Spooky season is the perfect time to shed the dead 👻
Dead skin cells, that is!

If you’re running a fall facial promo this month (pumpkin enzymes, marshmallow masks, dermaplaning, etc), make sure your content sells it.

🎃 Use keywords like:
&

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“Can’t I just grab something from Target?”
This is the question your clients are asking, so let’s help you answer it 👇

✨ Drugstore vs. Professional Products ✨
→ Drugstore = mass marketed, low concentrations, filler ingr

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This right here is why I built Glow Society 🖤

💻 Real esties. Real content. Real results!!

If you’re still writing captions from scratch or staring at Canva at 11pm… we’ve got you!

Join Glow Society and start posting with confi

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Dry vs. Dehydrated Skin: Why it matters for your clients (and your content) 👇

So many clients think they’re just “dry”… but they’re actually dehydrated.

Here’s the difference:
💧 Dry = skin type → lacks oi

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