RESOURCES FOR ESTHETICIANS
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RESOURCES FOR ESTHETICIANS γ°οΈ
Freebies for Estheticians
15 Free Curated Stock Photos
Want to see what we offer? Join the Glow Gang email list and get 15 Free Stock Photos delivered to your inbox within minutes. This isnβt AI junk, this is curated imagery. You have full permission to use them for your business however you see fit!
Free Esthetician Community
Tired of boring Facebook groups? Our free Circle community for estheticians is anything but average. Ditch the noise and join a space built just for youβfeaturing real connection, trainings, resources, and networking with like-minded pros who actually get it. This is where community meets growth.β¨
Website SEO Guide
Ready to start showing up on Google? This SEO guide was designed specifically for estheticians who want to finally understand how search engines work β without the overwhelm. Youβll learn exactly how to optimize your website so more dream clients can find you online. Just clear, simplified strategies to help you rank higher and grow your bookings on autopilot.
Favorite Business
Tools for Estheticians
Flodesk Email Marketing
Flodesk is my ride-or-die email softwareβhands down the best tool for estheticians who want to grow their email list and build real connections with their clients. From stunning, easy-to-customize templates to intuitive automations, it takes the overwhelm out of email marketing. Whether you're sending out monthly promos, skincare tips or promoting your latest services, Flodesk makes it feel effortless and aestheticβso your emails look as good as your client results. Use our link to save 50% on your first year!
Clickup
ClickUp is my #1 software recommendation if you're an entrepreneurβespecially if you're wearing all the hats. I use it as my CEO hub where I track everything: KPIs, financial reports, launch data, and moreβall in one place. No more logging into five different apps just to see how things are going. π Itβs also where I keep my idea bankβso instead of scattered phone notes or saved IG posts I never revisit, I have one organized space for brain dumps, content ideas, and future plans & current tasks for my business. ClickUp keeps me sane, strategic, and scaling.
ManyChat
Iβm obsessed with ManyChat for skin + aesthetic businesses! Itβs a total game changer for boosting engagement, increasing bookings, and driving more salesβwithout being glued to my DMs 24/7. From automated replies to lead magnets and flash sale promos, it helps you connect with clients instantly and keeps the conversation going. If youβre not using it yet, this is your sign. β¨ Click below to try it out!
Freshbooks Bookkeeping
After years of frustration with QuickBooks, I finally said goodbyeβand never looked back. π Enter FreshBooks: the accounting software that actually makes sense for small business owners like me. Itβs simple, intuitive, and doesnβt make me want to cry every time I do my bookkeeping.
From invoicing and tracking expenses to organizing taxes and client payments, FreshBooks has streamlined everything and saved me so much time and stress. If youβre overwhelmed with clunky software, this is your sign to make the switch. Save 90% on your first 3 months with our link! β¨
Jane Scheduling Software
Letβs talk about the real MVP of scheduling and client management: Jane. It beats the hell out of every other software out thereβperiod. While so many platforms are hyped up, nothing compares to Jane when it comes to actually running a streamlined, professional esthetics business.
Itβs designed with a clinical approach but still super user-friendly. You can track detailed client notes, monitor your sales, boost reviews, and keep everything organized in one clean hub. The features Jane offers? Other systems donβt even come close. If youβre ready to run your business like the pro you are, Jane is the way. π»β¨
Showit
Every legit business needs a websiteβand if you want one thatβs as beautiful as it is easy to manage, Showit is it. Iβve used Showit for years and itβs hands-down the easiest drag-and-drop platform to build a stunning, high-converting site for your aesthetics business. β¨
No coding, no stressβjust full creative freedom and a website that actually looks and feels like you. Whether you're DIYing or working with a designer, Showit makes it simple to create a site that sets you apart and books your dream clients. Donβt sleep on this platform!
Mercury Banking
The day I left mainstream banking behind and switched to Mercury was a game changer. π From the sleek, user-friendly dashboard to the flexibility it gives me as a business ownerβthereβs no going back.
I can create virtual cards, open multiple accounts in minutes (hello, tax savings, sales tax, profit buckets + more), and manage everything in one place without the headache of traditional banks. Itβs banking built for entrepreneurs. I even switched my personal overβthatβs how much I love it. πΈ
Rella - Content Planning Tool
Iβve tried all the content planning tools out thereβand nothing compares to Rella. This is hands-down the easiest and most seamless way to plan, schedule, and manage your content as a busy esthetician.
Rella was built with creators in mind, and it shows. You can cross-post to multiple platforms, sync directly with Google Calendar, and even preview your feed so your aesthetic stays cohesive. My favorite part? It links directly to your Canva accountβmeaning you can attach graphics without the extra steps of downloading and re-uploading. Major time-saver!
THE LOWDOWN ON THIS PAGE
Some of the links on this page are affiliate links. That means I get a small commission if you purchase through that link. However, I make it a point to only share tools and resources I truly love and use.
Want 15 FREE Flawless Esti Images?
Need beautiful, high-quality content without the stress? Join the Glow Gang email list and get 15 professionally shot stock photosβfree, delivered straight to your inbox. They're yours to use however you want in your business.